Rajat Basu
  • Mumbai, Maharashtra
  • India
Share on Facebook
  • Blog Posts
  • Discussions
  • Events
  • Photos
  • Photo Albums
  • Videos

Gifts Received


Rajat Basu has not received any gifts yet

Give a Gift


Rajat Basu's Page

Profile Information

Are you looking for a Job?
What are your specific job requirements?
Marketing Head / Brand Custodian position for fmcg / consumer products brand in India
What are some of your top credentials?
• Marketing & Branding specialist with 23 years diverse exposure in FMCG, foods & Durables
• Built a global brand (CORELLE) in India; gained unprecedented volumes & shares for two established brands (GoodKnight & HIT) ; launched two brands (Liquidator & Real Good Chicken) and nurtured them into category leaders
• Collaborated with India’s largest Advertising, media, PR and market research agencies; worked with brand consultants as well as global strategy consulting firms (McKinsey & Anderson Consulting) on key assignments
• Showcased expertise in developing effective advertising. Commissioned numerous creatives that resulted in significant volume and share gains
• Operated 8 years as Business Head for India; demonstrated ability to start greenfield business with P&L responsibility
• MBA Marketing from Top 10 Business School in India
Your Career Website url, i.e., MyCreds {Ning}, Linkedin, BrightFuse
Salary Requirements?
Current Company
Aanya Real Estate Pvt Ltd
Want to extend your résumé?

Comment Wall (1 comment)

You need to be a member of MyCreds | Career Coach to add comments!

Join MyCreds | Career Coach

At 4:09pm on September 21, 2010, Ramesh Manghirmalani said…
are you in USA ? Please call me at 408 621 3314

Hiring Race

+POST-A-JOB: only $99 for months via SimplyHired!


Why MyCreds over others?

Created by Jeffrey Calannio Apr 14, 2011 at 2:50pm. Last updated by Jeffrey Calannio Apr 14, 2011.

About Us

Created by Jeffrey Calannio Mar 19, 2010 at 8:31am. Last updated by Jeffrey Calannio Mar 22, 2010.



© 2018   Created by Jeffrey Calannio.   Powered by

Badges  |  Report an Issue  |  Terms of Service