Resume for Online Internet Web Marketing Using Search Engine Optimization (SEO), Pay Per Click (PPC) and Social Media Networking

Ken Vitto
5 Santa Sophia
Rancho Santa Margarita, CA 92688
(949) 633-2047
kenvitto1@cox.net


Summary

Internet, web 2.0, marketing, sales and business professional with over 10 years experience developing highly successful Internet marketing strategies, negotiating strategic business relationships and launching new products through combined online marketing efforts: search engine optimization, social media / networking, and web advertising.

Accomplishments

Took web site from zero traffic to over 15,000 unique visitors per month in less than 1 year for just one unique, niche product
Create top 10 rankings on Google, Yahoo, MSN, etc. search engines which generate 50% of sales leads and 300+% improved web site traffic
Develop and execute Internet marketing strategies that exceed company's goal of 25% sales growth annually
Lead team in executing e-commerce project which increased sales substantially while decreasing advertising expense 75%
Generated millions in sales for last two companies from search engine marketing efforts alone (not advertising) during poor economic times of 2004 and 2008
Acquired customer with the highest dollar value in a single system sale through a internet published press release
Produced leads for the largest recurring accounts with the top account having a volume over $150,000 in a single year

Skills

On-line Marketing: proven top 10 search engine results for competitive key phrases through use of Search Engine Optimization (SEO) on all company content (web pages, press releases, collateral, etc.), development of a large number of high quality links and many other techniques
Web 2.0 / Social Media: blogs, forums, social sites (Facebook, MySpace, etc.), social bookmarking and others
Web advertising: Pay Per click (PPC) campaigns, banner ads, text links, etc.
MarCom: press releases, e-mail campaigns, direct mail, letters of introduction, backgrounders, etc.
Product Marketing: product development and launch, collateral, advertisements, trade shows, editorials, product reviews, research, etc.
Partner Marketing: channel marketing and sales tools for reseller partners, CO-OP, MDF, spiffs, client communications, training / floor days, etc.
Business Development: strategic business relationships, large opportunities, long sales cycle projects, etc.
Distribution: negotiate distribution contracts, establish inventory, MDF, CO-OP, etc.
Sales: distribution, OEM, VAR / reseller channel, education, local, regional, national, International, technical
Management: direct report and support personnel in marketing and sales departments

Experience

GizMac Accessories. Torrance, CA 07/05 - Present
Marketing Director Internet Specialist and SEO Guru
Online Marketing for US and International territories for a manufacturer of computer racks and iPod / iPhone accessories.

Responsible for online marketing activities involving the United States and International territories
Maximize Internet marketing efforts through search engine optimization (SEO), Web 2.0, social media, social bookmarking, search engine marketing (SEM), pay per click (PPC), etc.
Analyze site traffic data (Google Analytics, Webtrends, etc.) for constant improvement of conversions, number of visitors, duration of visit, paths through site, etc.
Fine tune all content (press, web sites, etc.) for proper marketing messages while also adjusting for ever changing search engine algorithms to obtain maximum results.
Develop copy writing of web content that portrays products as solutions to customers’ needs and creates a call to action while proving superior search engine optimization
Direct webmaster on best practices for web site development of search friendly pages
Build quality links from many sources based on Page Rank, relative theme, authority, etc.
Create posts on high volume and/or related social sites to produce visitors back to web sites
Educate myself constantly on new and changing search engines, social sites and more
Initiate and manage on-line media buying / advertising on a Pay Per Click / Impression, Internet banners, etc. using Google Adwords and other sources
Develop and maintain e-commerce sites for selling company's products directly to customers
Research and analyze new markets, existing business and competition to set optimum positioning and pricing for new and existing products
Launch new products through combined online marketing efforts: search engine optimization, social media / networking, web advertising, etc.
Help reseller affiliates with content, promotion and SEO of our products on their web sites
Manage marketing team of coordinator, graphics and other personnel
Provide accurate forecasts and reports to C level management for current and future periods based on web sites, customers and products


ADTX. Irvine, CA 04/01 - 07/05
Director for North America
Online / Offline Marketing for United States and Canada territories for the US office of international manufacturer of RAID storage solutions

Responsible for all marketing activities involving the United States and Canada territories
Research and analysis, media purchasing on and off line, content / copy writing, 3rd party strategic relations, negotiate contracts, press releases, product literature, new product launches, trade shows, marketing programs such as Co-Op and MDF, reporting and forecasting




MicroNet Technology, Inc. Irvine, CA 02/00 - 03/01
Regional Manager
Developed and managed regional US marketing and sales activities for a manufacturer of RAID and SAN storage systems (liquidated by parent company, company closed)


Generated many new customer partners and increased sales of team well beyond company expectations
Produced highest single month team sales in the region and achieved it in the shortest time in territory
Provided input on e-commerce sites form, function, content, marketing, etc.


Vimage Corporation. Torrance, CA 10/98 - 01/00
Marketing and Sales Manager
Marketing and sales for US and International channels for a manufacturer of peripherals for personal computers

Increased the total number units sold and the most units sold in a single month, to a new record
Created a marketing campaign which established this company as “The Innovators” in the industry


Education
B.S. Business, California State University at Long Beach.

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